Business Project - year 9

The scenario is that you have come up with an idea for a new business and you are now trying to establish it within the local community. You need to complete a number of tasks over the next few weeks. You are to choose suitable software (computer programmes, clips from magazines, information from local agencies for example) and complete these tasks as being the business manager.

􀂉 Describe the idea as thoroughly as you can, including marketing ideas, location, design of shop, what customers you want to reach and how to reach them etc.

􀂉 You wish to start a “shopper´s club” to encourage loyalty among the customers. For every £ 10 a customer spends one loyalty point will be awarded. Design a card for customers who join the scheme.

􀂉 Amend your customer card design to include the business logo.

􀂉 Design a form which the customers will fill in when joining the scheme. The form should record at least the following details: name of customer; address; membership number and telephone number.

􀂉 Create a letter to future customers (using the writingframe is optional). Include a paragraph introducing the loyalty card scheme to the customers. Also amend your letter to include details of this month´s special offer at the store. Make sure you put a personal touch to it and that you can catch the interest of the reader.

􀂉 Design a commercial to be sent out to your potential customers. Remember the importance of slogans, colours and catching images.

􀂉 Remember to work through your business idea as thoroughly as possible. Try to think of different angles to make it a success. And above all; try to give it a “real touch”. Feel free to use a computer, crayons, pictures and coloured paper to create a brilliant business scheme.

Hand in your finished work no later than February 28^th .

Grade criteria

  

Check list

Check ( √ ) the tasks as you complete them. That way you´ll have total control over your work process.

􀂉 Complete description of the business idea (minimum 600 words)
 

􀂉 Design a customer card including logo. The card must be in full colour and laminated.
 

􀂉 Letter to customers about “customers’ club”, including “offer of the month” – you can use the writing frame (1 page)
 

􀂉 Form to get a customer card (1 page)
 

􀂉 Create an advertising paper to send out to people in your town, marketing your new business (1 page)

Total: at least 4 pages + the customer card

Your presentation is supposed to be as thorough and appetizing as possible. And besides being a winning concept it must also be imaginative and creative. I will grade the overall impression of the work, layout, pictures, how thorough you have been and of course your work effort during the lessons.

Your logotype should be found on the customer card and on all the papers you write in English throughout the project.

The commercial leaflet must contain the logotype, a nice layout, pictures (create own, copy from the Internet or cut out from magazines) and the text must be in English.

A nice touch is to make a perspective picture of your business/store (or a part of it) or a blueprint.

Don’t forget to produce a luscious and convincing front page including your name and class, company name and logotype.